Case Study
Celtic Film and Television Festival re-brand into Celtic Media Festival
With a remit to represent five different Celtic regions with five different languages without alienating English and French speakers and successfully covering myriad areas of the creative media arts under one banner, re-branding the 25 year old institution of the Celtic Film and Television Festival into the new Celtic Media Festival was always going to be an interesting, if rather challenging brief. With such a broad mission, we decided the most prudent approach would be to go for a simple, bold marque (largely typographic) and build in a comprehensive system to display the various language requirements within the new brand. After many graphic ideas were mooted, with varying degrees of success, the red 'screen' marque was chosen to tie a link between the previous brand's focus on Film and Television and the current remit to represent a wider variety of media interests. Along with this graphic element we introduced the typographic marque, which it was felt should be displayed in English at all times in the interests of clarity, with the host nations regional language and the French translation displayed alongside. All Typography was produced using the MetaPlus typeface,a strong versatile face with a variety of weights conducive to the flexible nature of the new brand.
As part of our re-branding process we also supplied a new stationary set, again in all five host languages, and a comprehensive brand guidelines booklet, designed to ensure a consistent treatment of the new logo in any situation, by any potential third party users.
