– 28, January 2008
2FluidCreative attend Midem, the International trade show for all music genres professionals, providing business and networking market in Cannes.
Whilst attending the Midem Net trade show in Cannes this week the 2FluidCreative delegates were rubbing shoulders with one of the founders of the now infamous 'YouTube' , Mr Chad Hurley.
In spite of a large number of concerts, Midem considers itself primarily a marketplace, thus the artists present are those who either run an enterprise of their own, or have been invited to promote companies.
Although major labels and other corporate actors dominate the scene at Midem, its events also include the International Indie Summit.
Although attendees come from all over the world, those from West Europe (60%, including 14% from France) and North America (20%) clearly dominate.
Midem also acts as a venue for several award ceremonies: Eg., since 1994, the Cannes Classical Award (CCA) ceremony has been held at Midem. Starting in 2004, the European Commission confers its Border Breakers Awards to honour new artists from EU member states with the highest sales outside their own country.
